![]() To make good food as a cook is to make food with love." My plans are simple and that is to just make good recipes step by step. ![]() "I began this for fun," said Maangchi, "I don't know what the future will be like for me. Last year, she served as host for a kimchi- making contest in Prospect Park, with a portion of the proceeds donated to the Food Bank for New York City. Maangchi has parlayed her online cooking skills into real life events. I have friends who use their stoves as book storage!" "That's important in New York because people do not cook. "Beginners can cook my recipes," Maangchi says. "And now I can help people through my food and YouTube channel."Įspecially in New York, where few have the time or space to cook. "I always felt good about helping others through a non profit organization I used to work at," said Maangchi. One viewer thanked Maangchi because her pine nut porridge recipe was the only food that her dying mother enjoyed. It was through these interactions with viewers that Maangchi first realized her videos were more meaningful than just teaching about Korean recipes. "Whenever I make delicious food, I always want to share it with my friends, and this allows me to do that." "When I wake up every day, I have a lot of email and comments waiting for me," says Maangchi, who estimates that she receives between 60 and 100 comments daily. She also recently began using Twitter and Facebook to interact with her viewers. In addition to making the videos, Maangchi oversees every aspect of the website, which consists of recipe requests, photos, podcasts, and a discussion forum. She uploads a new episode every other week and has close to 95 recipes on YouTube. With the exception of the occasional technology tip from her son, Maangchi produces and edits all of her videos. That's why I make good Korean food fast." "My mom would work late and she would ask me to cook for my siblings. ![]() "My recipes come from my mother and both my grandmothers," she says. Most of these recipes were passed down to Maangchi from family members in Korea. "Even with my bad camera, they come to watch because the recipe is good." "People don't care about the quality of the video," Maangchi says. It is her sense of humor and traditional experience in Korean cooking that draws viewers to Maangchi's videos. Korean YouTube chef Maangchi's Seasoned fried chicken. For example, a blurry kimchi-making video by Maangchi has already gained almost 530,000 hits. While her videos maintain an amateur production quality despite a recent switch to an HD camera, they nevertheless have attracted a loyal following. "I took the time to teach people Korean recipes and to have them appreciate those recipes made it all worthwhile." "Getting the first subscriber was an amazing feeling," says Maangchi over a bowl of split pea soup at a midtown diner near her home. She is working on her third cookbook and second iPad app. In the process, 54-year-old Maangchi turned her cooking hobby into a full-time business. She posted the clip under the moniker Maangchi - hammer in Korean - a name she used while playing the online game "City of Heroes."Īfter uploading several more videos featuring well-known Korean recipes ranging from kimchi (a spicy fermented cabbage) to dukbokki (hot and spicy rice cake), the Hammer's popularity grew, eventually attracting over 37,000 subscribers to her YouTube channel and over 6 million total upload views of her videos. Internet cooking sensation Emily Kim never saw it coming.īut in 2007, Kim, then a counselor at a non profit organization with what she considered the cooking skills of a Korean housewife, listened to suggestions from her food-loving friends and uploaded a YouTube video from her Manhattan kitchen.
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